Innovation Consulting Services
“Lindsay’s foresight has proved true on numerous occasions, unlocking value, sparking innovation and giving us a leg up on the competition.”
Featured Clients & Partners
Coined a Global Innovation Leader and Woman to Watch, Lindsay is a seasoned strategy and marketing consultant providing strategy and marketing services to purpose-driven brands and Senior Leaders from start-ups and small businesses to fortune 500 corporations. A TEDx Speaker and one of few female futurists, what makes Lindsay unique is an uncanny ability to intersect foresight, innovation and purpose-driven strategy, enabling companies to gain traction quicker, scale, and above all else, make radical impact. Lindsay's coaching and insights have helped a multitude of purpose-driven brands grow their footprint and design for success through placing impact at the wheel.
Innovation Consulting Services
Whitespacing
Looking for your next blue ocean? Or perhaps just a wild blue river will do. This includes assessing the market landscape and the positioning of current solutions to identify whitespace. Wondering what whitespace? We like to think of it as unmet demands in the market that can drive growth for your brand or business
Trend Scanning
Scanning the marketplace and environment to identify key cultural, demographic, consumer or competitive trends underway within your vertical and associated growth-driving opportunities
Market & Competitive Research
Customized competitive, consumer and customer research to help identify or validate strategic growth opportunities related to brand, product, business model and/or channels in local or international markets
Market Sizing & Analytics
Looking to size a market? Or for a financial, customer or growth model? We offer customized market sizing, modelling and bespoke analytics tailored to your needs.
Feasibility Assessment
Trying to determine if your brand or company should invest in a new idea or concept? This includes assessing the market opportunity & feasibility of a pre-defined idea - from competitive landscaping to market sizing, to sizing up the complexity of entry.
Ideation & New Concept Identification
Looking to fuel your new idea pipeline? This includes identifying new products or service opportunities aimed at solving a strategic problem or opportunity - from incremental innovation all the way through to radical and disruptive innovation
Strategic Benchmarking
Looking to learn from the best? This includes customized benchmarking - aka curating best-in-class examples, insight and data related to a desired strategic theme (e.g. digital innovation, channel innovation, product innovation, experience innovation, international expansion models, social innovation, etc.).
A La Carte
Customized research, models and insights provided upon request. Contact Lindsay to learn more
Lindsay’s Approach
Lindsay engages with clients all around the globe. All offerings can be delivered virtually or through a mix of in-person and virtual. Lindsay shares her time between Seattle, Washington and Vancouver, BC, Canada - if you're located in either one of these cities, she’s always happy to meet clients face to face.
Curious as to what it’s like working with Lindsay? Here's a snapshot…
Betterment-driven | Lindsay designs for the human, community and global collective, leveraging a unique model crafted through years of working with for profit, for impact brands. This unique blueprint provides companies access to a unique source of differentiation by looking at impact as a bridge to profit. Touted one of the most innovative approaches in the industry, watch Lindsay's TEDx talk to learn more.
Collaborative | Although Lindsay comes equipped with her own ideas, her big job is to unleash the genius in you and your team. She listens before she leaps and wants to hear from you as much as share.
Agile | Lindsay practices a lean way of working rooted in hypothesizing, testing, learning and pivoting - one that lends itself to innovating and solving big, hairy problems via the most effective means. In today's age, strategic marketing (i.e. a focused approach that practices quick learning loops) is a must.
In it to win it | In addition to ensuring you're doing cartwheels at the end of a deliverable, Lindsay's goal is to build long-term relationships and offer you sustained value. She takes time to understand your business goals and works with you to crush them!
Technology-enabled | The world of mar-tech (industry jargon for marketing technology) is vast - and can be overwhelming to wrap your arms around as a CEO, Founder or Business Leader. However, if used appropriately, it can be your best friend, ten folding the effectiveness of your marketing activities. Leveraging the freshest technology and artificial intelligence, Lindsay designs for effectiveness and sustainability.
