Excellent strategic thinking is an absolute necessity if you intend to make forward progress with your most stubborn dilemmas. But thinking strategically isn't the final step in your journey. Thoughts need actions to back them up, which is where strategic planning comes in. Strategic thinking and planning are the tools you will use to develop a thriving brand. But how do they correlate and differ, and how do you apply both? Let’s dive in.
MECE is an acronym that stands for "mutually exclusive, collectively exhaustive." It's a problem-solving framework that was popularized by consulting firm, McKinsey & Company. We use MECE because it forces you to look carefully at each part of the problem and all parts of the problem which leads to a deeper understanding of the problem space and often, compelling insights. When working on a project, the MECE framework is a method to organize your thoughts and information so that you can quickly identify and solve problems. MECE forms the basis for hypothesis-driven thinking, which you can learn more about here.
